This morning I watched the new Nike “Dream Crazier” ad and cried. Full out fat tears over a video with a run time of ninety seconds. On my second watch, my boyfriend came down the hall. I felt immediately embarrassed that I had been brought to tears, in my head I tried to search for reasons why I might be “so emotional.” My period doesn’t start for 2 more weeks, so I can’t blame PMS! But I was feeling that way not because my boyfriend came down the hall, demanding to know why I was so emotional, but because so many times that I’ve been emotional before I’ve had to rationalize why I felt that way. Nike’s ad came full circle in about three minutes.
I knew the ad dropped yesterday, I’d been anticipating it because Serena Williams is a serious girl crush, but I fell asleep far too early after a hard workout yesterday afternoon. I opened Twitter this morning and BOOM, there it was, first thing on my feed. I guess I didn’t realize what the ad was about, maybe it wasn’t mentioned in the hype beforehand, but just yesterday on a walk I talked with my boyfriend about why we call women “crazy” and why we don’t say it about men. I went to Google this morning to see if the search results would help me understand more. As it turns out, they exposed more of what I’ve been thinking about recently. See below.
Why do we call women crazy? Honestly, when I searched “crazy woman politics” I 100% assumed to see Alexandria Ocasio-Cortez. Since her rise to the spotlight last summer, anytime I hear someone talking about a “crazy” person in politics, it’s damn near always her. When I searched “what makes women crazy” it came to no shock a plethora of hormones, menopause, and moodiness came up in the search results. I laughed at the result from Thought Catalog “What Makes A Girl ‘Crazy’? 33 Guys Reveal The Biggest Red Flags” (spoiler, there are a lot of pretty normal behaviors listed there.)
We call women crazy for doing things men have been doing for a long time. And we do it because we feel threatened as a society because it’s still relatively new and breaks away from the status quo. Unlike civil rights, when it comes to “rights” to seats in politics, it really is like pie. More seats for women does equal less for men. With the ratio of men to women being nearly 1:1, it hardly seems like it’s asking too much for women to represent 50% of Congress, yet the House is made up of about 24% women and the Senate sits at 25%.
The big inspiration for this article was the Nike ad, and as promised, the comment section did not disappoint. Enjoy a few favorites below:



So much to unpack here, I’ll do my best to summarize.
I’ve never quite understood why we enjoy mens sports more than we enjoy women’s sports. I was fortunate to attend the University of South Carolina, a school with a very strong women’s basketball program. It was routine that the women’s games would be packed, and the mens games would have free t-shirt initiatives to get us to attend. Watching a women’s sport with competitive and elite athletes is just as exciting and invigorating as watching a competitive mens game. Try it sometime.
When men are emotional after big sports moments, we revel in their tenderness. How brave of him to show his feelings and excitement with us. We don’t extend that courtesy to women. Is it because women are more open with their emotions on a normal day? Why is it that as women we have to rationalize, to hold back our fury and excitement? Why is my brain programmed to come up with reasons why I was emotional this morning? I don’t want that, I refuse to believe that’s a natural reaction. I want to combat that every day and I encourage other women to do so, too.
Nike accomplished one big thing for me with their ad this morning: I’m no longer going to take “crazy” as an insult.










